35 million dollars in 30 seconds — Designing a cryptocurrency

talk – 35 min | Feb 7 – 14:00

The role of design in creating cryptocurrencies and blockchain enabled products/services.

Blockchain-based Cryptocurrencies and Initial Coin Offerings are the wild west of finance and technology. Teams with nothing more than an idea for a new way to exchange and store value are raising millions of dollars in seconds.

During this talk we’ll explore the role of design in the space that many are saying is the most disruptive technology since the internet and unpack core principles for thinking through the concept of tokenizing the human experience.

About the speaker

Jonathan Lewis

Jonathan Lewis


I’m the Experience Design Director at Thinktiv, a strategy and innovation firm in Austin, TX, where I manage our ethnographic research and interaction design practices. Recently a large part of my work has focused on helping companies understand and ideate opportunities to leverage blockchain technology and in one case building a cybersecurity product that uses a blockchain to protect an organization’s most sensitive information.

Over my career, I have worked with teams ranging from seed-round start-ups to Fortune 100 companies to design and ship successful products and services.

I am also an instructor at the Austin Center for Design where he teaches courses focused on Design Research in the context of large-scale social and humanitarian issues.

Before Thinktiv, I served as the UX Design Director for HANDSOME, a human-centered design, and technology company in Austin, Texas.

I am a proud alumnus of Austin Center for Design’s program in interaction design and social entrepreneurship. I hold a B.A. in Psychology and Communication from Trinity University in San Antonio, Texas, and an M.S. in Predictive Analytics from Northwestern University.

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