Designing for the next billion people

talk – 15 min | Feb 7 – 11:00

Learnings from designing on emerging markets like India & South East Asia

This talk is about designing for ‘mobile only’ markets where as creators we are challenged to design within the constraints of low specification phones, intermittent connections, localized content and non-technologically-savvy communities. Designing for the next billion users requires us to reset our intuition and begin to rely on the cultural nuances of new communities. So how do we design and approach the needs of the next billion users?

In this talk, we will take a tour of different approaches and tactics used in different products focused on the Indian market followed by a discussion on how to effectively design in this context. I will share my personal experiences as a UX designer of how I circumvent some of these challenges and lessons learnt.

About the speaker

Paulami Roychoudhury

Paulami Roychoudhury


Paulami Roychoudhury is a UX designer currently working on Microsoft Teams, the chat-based application to make work more collaborative. Previously, she was part of two early-stage startups where she built products for the Indian market, followed by a short stint with the bus booking portal, Redbus.com where she was responsible for bus ticket bookings in the mobile website across India, South East Asia and Peru. She is a graduate of the Center for Experimental Media Arts at Srishti Institute, India. Outside of her role as a designer, she paints and teaches kids.

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