Anticipatory design — Create smart, delightful user experiences

talk – 35 min | Feb 8 – 10:25

Learn how to create smart, simple & delightful user experiences with Anticipatory Design

The other day, I received a text from my friend to share my home address with him. As I started typing my response, I got a suggestion from Messaging App with my home address pre-filled, I didn’t have to type it all. I was pleasantly surprised. “Smart”, I thought, and a little voice in my head said - “I love my phone”

Anticipatory design or Predictive Design has the power to transform experiences. The concept was first proposed by Aaron Shapiro, CEO of Huge Inc. The focus is to make smart suggestions or, in some cases, make decisions for users as opposed to asking them for needless things. It is moving away from the approach of providing users with quality choices to making smart choices for them.

With the recent advancements in artificial intelligence and access to contextual data, Anticipatory Design has become increasingly viable and is being leveraged in many forms. Access to all this user data, companies wield astonishing power which can be translated into either amazingly productive or downright creepy experiences.

In this talk I plan to share:

  1. The psychological aspect of anticipatory design.
  2. How to best leverage anticipatory design to create delightful and productive user experiences.
  3. Talk about the role of Artificial Intelligence and Machine Learning in powering these experiences.
  4. Share tools and techniques that can be catalysts for delivering these experiences.
  5. Briefly, discuss what the future holds.

About the speaker

Yogesh Moorjani

Yogesh Moorjani


I am Staff Designer at LogMeIn (previously Citrix). I have been working as a designer for over 11 years and have helped shape the user experience for a variety of products used by millions of users worldwide. I am passionate about creating meaningful and delightful products, love traveling, exploring new ideas and bringing them to life. Before moving to the United States 3 years back, I have worked as a Design consultant for companies in India, UK, and Malaysia.

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