Interaction 19
4-10 February 2019
Seattle, WA
United States

TV is dead, long live TV! — Crafting compelling living room experiences

talk – 35 min | Feb 6 – 11:50

Linear TV watching may be dead and gone, but we’re just getting started in thinking about the potential of TV as a platform. How can we make sense of the recent explosion of new technology in our home to design functional and compelling living room experiences?

For decades, the most advanced technology in our living rooms has been the television, a fairly unsophisticated device. But over the past several years, we’ve seen an explosion of high-performance consoles, streaming devices, and most recently, voice assistants, enter our homes. Designers now find themselves faced with a range of hardware, inputs, and evolving user behaviors.

So, how do we make sense of it all? How can we utilize the TV, a ubiquitous yet often neglected piece of hardware, and design beyond just streaming our favorite show? And how can we design technology that supports rather than disrupts behavior in our homes?

This talk will explore the quickly evolving and often disconnected ecosystem of our living rooms. We’ll begin with a historical overview of technology in the space, dissect the current, highly competitive hardware landscape, and explore the cultural factors that shape our use of this technology. Armed with this knowledge, we’ll consider new perspectives and approaches for crafting functional and compelling user experiences for the living room.

About the speaker

Molly Lafferty

Molly Lafferty

I’m a Design Director at This Also, a product and brand design studio based in New York City, where I partner with clients to help shape the next generation of digital products. I have lead product vision and strategy for companies including Google and Microsoft and have extensive experience designing cross-platform television experiences for products including Xbox and HBO GO. Previously, I was a Senior Interaction Designer at the digital agency Huge. I hold a Master’s degree in Interaction Design from Carnegie Mellon University’s School of Design.


Code of Conduct   •   Accessibility   —   Copyright 2004 › 2018 Interaction Design Association   —   Credits   •   Media