Working backwards

keynote – 45 min | Feb 6 – 9:10

Using examples from his award-winning design consultancy, Alan Cooper shares the secret to his success: working backwards. Working backwards means taking the time to ask the hard questions before wading into unfamiliar territory. It can be scary (and for some, frustrating), but it’s the only way to innovate.

About the speaker

Alan Cooper

Alan Cooper


“Father of Visual Basic”, author and co-founder of Cooper, he has dedicated decades to the crossroad of design and development, humanizing technology through his groundbreaking work in software design.

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