Designing for systems
talk – 15 min | Feb 7 – 12:25
The story of an unexpected combination of approaches, aimed at designing better experiences with systems.
For over a year, the Innovation Design Studio and CATIA Systems Engineering teams at Dassault Systèmes have shared their respective practices: Experience Design and Complex Systems Engineering. This comparison was triggered by a chance encounter and insights pointing to several shifts: the growing interconnectedness of the world, new innovation project ecosystems, growing digital capabilities, the importance of experience, and a few shared ambitions between both disciplines.
After a difficult start due to professional language differences, we did a comparison between the two practices and tested their application. We also made hypotheses and experiments on how to combine the Experience Thinking and Systems Engineering approaches in early stages of innovation, despite cultural differences. We looked at what is needed to make complexity easier to grasp, how a combined approach also calls for a fresh look at project organisations and for a practice mixing art and technology. We will open towards the questions of prototyping and testing experiences of complex systems.
About the speakers
I am an innovation strategist and experience designer, working on both products and services. As an experience design manager at Dassault Systèmes’ Design Studio, I manage a multidisciplinary team working across departments, with clients and partners, to kick-start innovation programs. I have been practicing and adapting user-centred design and design thinking for 15 years, both in-house and as a consultant, mostly in technology; in Finland, the UK and France. My clients over time include companies such as Nokia (in-house), Samsung, Microsoft, HP, Bowers & Wilkins, Orange, Tomtom, Renault, etc.
I also teach Design Thinking at the “Innovation, Design, Entrepreneurship and Arts” master program at EMLyon & Centrale Lyon. My particular interests lie in tangible interactions, and questioning the benefits to hybridise approaches such as design thinking, systems thinking and agility.
I am a Systems Engineering Portfolio Manager at Dassault Systèmes, in charge of a Systems Engineering set of applications.
I previously worked in a consulting company AND, where I created and developed a department on Systems Engineering consultancy and tools reselling for different Industries (Automotive, Aerospace, Defence, High Tech, Energy…). I have worked in the past years in the Automotive Industry at PSA Peugeot Citroën where I deployed Requirements Engineering. I also worked in the Aeronautic Industry at Dassault-Aviation where I managed several projects, such as integration of electro-optics sensors on military aircrafts, development of complex system functions and re-engineering of MMI in object oriented approaches.
I am a member of INCOSE (International Council of Systems Engineering) and represent Dassault Systèmes at AFIS (French association on Systems Engineering). I also serve as AFIS Deputy Technical Director and chairman of Global Processes Technical Committee.