Beyond banks
talk – 15 min | Feb 7 – 14:35
Cryptocurrencies are here to stay. How to help people with the transition from traditional services to a new financial paradigm?
From financial assets to experiences, cryptocurrencies are going to reshape our financial system. Companies needs to understand their value propositions in order to create effective products. The talk will analyze the top cryptocurrencies from the point of view of the user, define a basic framework for creating blockchain-related products and present the case study of Conio, a human-centered mobile Bitcoin wallet.
About the speakers
Marco Pesani
Marco is the UX Design Lead of Conio, a cryptocurrencies company based in Milan, Italy. His work focuses on making cryptocurrencies accessible to everyone, applying the principles of human centered design to blockchain technologies. Previously he worked in the creative industry for 10 years, practicing graphic design, experience design and software development.
Christian Miccoli
Christian is the co-founder and co-CEO of Conio, a cryptocurrencies company based in Milan, Italy. He is the former G.M. of the two leading online banks in Italy, Che Banca! and Conto Arancio (ING Direct), developing a new concept of bank services by introducing the concept of UX in one of the most traditional industry.
