Successfully delegating UX research — Why, when and how

Maybe your organization has strong research buy-in but not enough UX researchers. Maybe you are a designer and you need to demonstrate the power of UX research to get more buy-in at your organization. Or maybe you are a UX researcher who wants to eventually create and lead a successful UX team.

One effective way to achieve all of these goals is to master when, why, and how to successfully delegate UX research to your colleagues and stakeholders. As more and more teams are working in agile processes, the UX researcher’s role is now to effectively guide the team and stakeholders as they explore your users, their needs and their relationship/interaction with your designs. While spontaneous collaboration may give you one or two success stories, it is ultimately unsustainable over time–delegating research is the only way you can create a pattern of success for UX research in your organization.

Join this talk to understand why, when and how you should build processes to delegate UX research instead of trying to keep up with ever-changing advice about how collaborating is the best way to do UX research.