Designing for Organizational Change
Sponsored workshop – Half day (4h) | Feb 5 – 9:00
A hands-on workshop to guide participants through the strategy, execution and best practices of design-led organizational transformation.
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As technology drives a revolution in customer expectations, new competition is threatening the existence of businesses with ageing processes, structures and cultures. Some organizations are turning to capabilities like agile, big data and design to not only create more innovative products and services, but to spearhead internal organizational change.
With the aim of building a core design capability across all areas and geographies, BBVA, one of the world’s largest and oldest banks, has created a team of designers dedicated to organizational change through design.
Design Ambassadors, one of several BBVA initiatives, was launched to create 1,000 design hybrids across the organization. This group is using Design Thinking as a framework to drive change in areas as diverse as Customer Solutions, HR, Sales, Risk, and Legal. The program is changing how employees work, think and live.
During this hands-on workshop, Mary Wharmby and Anxo López will guide participants through a design transformation journey, sharing strategy, best practices and learnings from our experience at BBVA.
Participants will come away with an understanding of the role and potential of design to guide profound internal organizational transformation as well as a first draft roadmap for transforming their own organizations.
Outline
- Understand and communicate the value of design and design democratization in your organization.
- Learn how to identify relevant stakeholders and map a strategy to extend design beyond the design department.
- Devise a plan for creating and coaching designer hybrids.
- Understand the need to identify and remove institutional roadblocks to innovation.
Target audience
Content is relevant to a wide audience and will resonate most with senior designers, particularly those leading in-house design teams.
About the speakers
Mary Wharmby
Head of Design Transformation
Mary Wharmby is a design leader, strategist and educator with almost 20 years experience in fields as diverse as banking, education, publishing, e-commerce and games. She has successfully led design, research and strategy teams in the creation of efficient and delightful human-centered products and services for multinationals and small startups alike.
Mary has an MFA in New Media from Academy of Art University in San Francisco (her designer/problem solver side) and a MA in International Relations from Columbia University in New York City (her systems analyst/researcher side). She has lived and worked in Europe, Russia and India.
Mary is currently Head of Design Transformation at BBVA. In her long and diverse career, she has gained a unique perspective on the changing role of design vis-a-vis business and technology.
Anxo López
Lead
Design Strategist
Anxo López (PhD) is a designer that works at BBVA’s Design Transformation team
He began his career developing projects of communication and visual design for different companies and institutions. From his position as a designer doing different projects he’ve started to care about design as a strategic function. First at XVDMC and later at Designit. He has worked for clients such as: Bancolombia, BBVA, Ferrovial, Gas Natural, L’Oréal Paris, Leroy Merlin or Vodafone.
Anxo complement his activity as an entrepreneur and teacher. He is the founder of Miúdo (selected in 2014 by Telefónica Open Future as an emerging company for its acceleration program). As a lecturer he has taught classes and conferences in places such as Alfonso X University, BAU, Miami Ad School, IED, U-TAD or EOI.
Throughout his career he has dedicated special attention to the promotion and diffusion of design and the creative industries. Currently, as a member of DIMAD’s Board of Directors and formerly as the utopic_School coordinator at the co-working space utopic_US and also as contributor for Esquire magazine.
