Creating at a Global Scale
Sponsored workshop – Half day (4h) | Feb 5 – 14:00
A conversation and workshop on the value, challenges and new solutions to effectively collaborate at a global scale.
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To succeed in the global economy today, more and more companies are relying on a geographically dispersed workforce. They build teams that offer the best functional expertise from around the world, combined with deep, local knowledge of individual markets and cultures. At BBVA, we do the same. We draw on the benefits of international diversity, bringing together people from many cultures with varied work experiences and different perspectives on strategic and product challenges. All this helps us compete and continually innovate in the current business environment.
But when team members come from different countries and functional backgrounds and are working in different locations, challenges in communication and understanding quickly arise. Through the conversation and workshop, we will discuss our process at BBVA to create product using a global team, the challenges that it presents, and the tools and methods we leverage to effectively collaborate at a global scale.
Outline
- Importance of working globally
- Challenges working between countries
- Tools and methods that alleviate those challenges
- BBVA use case
- A fun, light workshop that simulates the challenges of working globally and tasks participants to efficiently collaborate at a “global scale”
Target audience
Any designer that is, or has an interest in working globally.
About the speakers
Brian Farrell
Executive Creative Director
My background
is a hybrid of traditional branding and digital experiences. I
started out in New York City working for two small design studios
developing my craft as a designer, working with some amazing
Creative Directors on identities, packaging and all-things print
related. I later made the move to digital and had the great
opportunity to work for both SapientNitro and AKQA. I am currently
the Executive Creative Director at BBVA creating and managing
multi-disciplinary teams, responsible for the strategy,
development, design and execution of creative ideas across our
global network.
Juan Rincon
Head of
Global UX
I’m, Digital Creative, Product and experience Designer.
From Advertising to fashion, from branding to digital and interactive, from financial to retail, over the past 18 years I’ve been working for several industries, companies and clients in South America, USA and now Spain, creating innovative digital experiences, for global Fortune 500 brands including Nike, HBO, Citi, Toyota and P&G among others.
I’m currently working as Head of Global UX at BBVA, where I lead a team of multi disciplinary designers concepting and creating digital products and supporting the standarization of a new digital design language to be used globally across all of our company´s projects.
