Product + Service Design Innovation
Sponsored workshop – Half day (4h) | Feb 5 – 14:00
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This workshop is sold out. Check out the rest of our workshop program.
In our Product + Service Design workshop, you will learn R/GA’s ‘Connected Design’ approach that has been applied to award-winning products and services for some of the world’s most famous brands.
Using the methods taught in the course, you’ll respond to a client brief by learning about researching, ideating, creating, prototyping, and branding a product or service. You’ll receive some tools to take away, transferable frameworks, and expert guidance and feedback from our instructors.
Outline
In order to deliver world-class product and service innovation, we believe that design needs to be rooted in human-centered goals, and be both beautiful and highly usable while fostering long-term use and engagement. From over two decades of work in the product & service field, working with some of the biggest brands on the planet, we developed our Connected Design framework, blending multiple design disciplines into one fluid approach to product and service innovation.
To remain at the top of their fields, we believe that the designer of the future must continuously integrate aspects of multiple design disciplines - such as design research, prototyping, and behavioral and data science. We believe the “modern” designer isn’t singularly focused on brand design, graphic design or experience design, but has literacy in a multitude of areas allowing for collaboration with more and more complex teams - leading to work that stands out from the crowd. This course sets the foundation for the “modern” designer.
Target audience
Junior to mid-level designers
Hosted by:
Jen Heazlewood
Creative Director, Head of Experience Design, London
Shashank Raval
Creative Director, Experience Design, New York
About the speakers
Jen Heazlewood
Creative Director, Head of Experience Design, London
Jen works as Creative Director, Head of Experience Design at R/GA, with over 12 years worth of experience in the UK, Germany & Australia. Jen has led many agile teams creating user experience design projects and is most passionate about connecting people with the right service or product to ensure it creates value.
Working across a broad range of clients in banking, retail, telecommunications and automotive. Jen has worked with mass market brands such as Dyson, Google, Royal Bank of Scotland, Natwest, BT & Unilever.
Jen’s work has won multiple industry awards including Cannes, D&AD, Digital Impact Awards, DADIs, BIMA and The Lovies. Jen was listed this year in the BIMA Top 100, as a UX & Design Champion, and has judged at many award events and regularly speaks across the global stage.
Shashank Raval
Creative Director, Experience Design, New York
You can call him Shank. He has worked at R/GA as an experience designer for the last 6 years. Shank has worked on everything from big brand website redesigns to small start up products and services.
Most recently he has been interested in how brands bridge gaps between what they say (communication strategy) and what they do (products and services), and what that means for consumers.
Shank has been a frequent guest lecturer and portfolio critique at SAV, and FIT. His client portfolio includes Samsung, Converse, McCormick, Verizon, and Mercedes.
